Cheyenne, WY (KGWN) - 18 different billboards across Denver, Colorado Springs, Salt Lake City, Billings, Butte, Rapid City, and Idaho Falls have done well so far this summer. Chris Mickey, the media and PR relations manager for the office of tourism says that they've seen a great response from their summer campaign.
The summer campaign includes four different pictures, one of Yellowstone, the Tetons, the rodeo capital, as well as Devil's Tower adorning the billboards across the states that boarder Wyoming. Commercials are also running in those same cities.
Mickey said that they wanted to go with a "retro" look, bringing back nostalgic memories of road tripping with your parents or grandparents. Sticking with the road trip theme, they've also developed a number of Wyoming stickers that tourists can collect, but you have to travel the entire state to collect all 23 stickers.
The campaign itself is fairly inexpensive, with the office of tourism having a budget of approximately seven million dollars, but the state see's a solid return on that investment. Last year, according to Mickey, Wyoming tourism brought in just over three billion dollars, making it the second largest money producer in the state behind the energy sector.