Starbucks to Dumb Starbucks: Don't use our trademark

By: CNN
By: CNN
The name is eye-opening enough. The store is in Los Feliz and it’s called “Dumb Starbucks” (1802 Hillhurst Avenue). (Courtesy: KCBS/KCAL/CBS)

The name is eye-opening enough. The store is in Los Feliz and it’s called “Dumb Starbucks” (1802 Hillhurst Avenue). (Courtesy: KCBS/KCAL/CBS)

Los Angeles, CA (CNN) - The real Starbucks (SBUX, Fortune 500) isn't happy with the parody coffee shop calling itself Dumb Starbucks that's popped up in Los Angeles, and wants the faux baristas to drop the act.

"We appreciate the humor but they can't use our name," Starbucks spokesman Jim Olson told CNNMoney. "It's a protected trademark. It's our trademark."

The shop called Dumb Starbucks opened its doors this weekend in L.A. and the baristas gave away free coffee until they ran out, according to news reports. Located in a strip mall next to a laundromat, the shop reportedly mimics the Starbucks menu, but places the word "dumb" in front of every product.

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"We're evaluating our options," said Olson, when asked if the real Starbucks had any intention of suing Dumb Starbucks.

He also emphasized that the real Starbucks as "no affiliation whatsoever" with Dumb Starbucks.

Attempts to contact representatives of Dumb Starbucks were unsuccessful.

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Founded in 1971, the Seattle-based Starbucks has a logo of a green-and-white mermaid wearing a crown with a five-pointed star.

The Dumb Starbucks logo looks exactly the same, but with the addition of the word "dumb." To top of page

First Published: February 10, 2014: 10:15 AM ET


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