We've said good-bye to Black Friday and Cyber Monday, but Tuesday marks the beginning of a new unofficial holiday created by the United Way to encourage people to give back to the community.
"It also happens to be United Way national day of giving. They've announced that this day will be a day of giving the Tuesday after Thanksgiving from this point on," said Bob Prentice, United Way Campaign Co-chair.
The United Way of Laramie County is putting out a challenge to the community to raise at least $50,000 for this year's matching challenge.
A group of businesses have agreed to match whatever the community donates up to $50,000.
That money helps more than 26 different agencies in Cheyenne that provide valuable services to the community.
"We've got some very generous donors including the Cheyenne Regional Medical Center, Cameco and some others that have stepped up to the pump and they've put up $50,000 in total to be used as matching cash," said Tim Joannides, United Way Campaign Co-chair.